If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers are only going to increase. Consider that last year mobile marketing generated an estimated $139 billion in U.S. sales. This figure takes into account both business to business and business to consumer sales. The association claims the “MMA Mobile [...]
Subject: Watch out for WordPress Hackers
Here’s something you probably didn’t know -
WordPress is one of the most vulnerable platforms on the internet for hackers.
In fact, 90% of the time you don’t know when, where or how it happened… These sneaky thieves are now using a “botnet” that’s able to decode the passwords for almost any unprotected wordpress blog.
Once they’re in, they’re in. And you can kiss your blog, commissions, search engine rankings and all of your handwork goodbye.
Here’s how to stop it happening:
If you’re serious about your business, do yourself a favor and protect it.
I can’t count how many horror stories I’ve heard about unprotected wordpress blogs. It’s scary.
PS: Make sure your blog secure because tomorrow I’ll show you how to send an unfair amount of instant traffic to your blog.
I say unfair because it only works for WordPress blogs – so make sure your security is top-notch to be on the safe side.
Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid service. Just like how you nurture leads that are different statuses, you want to treat groups of customers differently also. Communicating with a customer who is “at risk” should be different than with one who is a raving fan. [...]
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After years of launching some of the most talked-about smartphones, tablets, and laptops of all time, perhaps Apple’s management team thought it could afford to not listen to its customers. In April, for the first time in 10 years, Apple reported shrinking profits and declining shipments of the iPhone. [...]
It’s often been said that the most exciting two minutes in sports is the Kentucky Derby, the inaugural leg to the coveted Triple Crown. Although it’s been over 30 years since we’ve had a Triple Crown winner, and 40 years since Secretariat broke the world record in the 1973 [...]