If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers are only going to increase. Consider that last year mobile marketing generated an estimated $139 billion in U.S. sales. This figure takes into account both business to business and business to consumer sales. The association claims the “MMA Mobile [...]
Jun, 18
2013
Jun, 18
2013
Curated Marketing Articles
WordPress Plugins
Subject: Watch out for WordPress Hackers
——————————————
Here’s something you probably didn’t know -
WordPress is one of the most vulnerable platforms on the internet for hackers.
In fact, 90% of the time you don’t know when, where or how it happened… These sneaky thieves are now using a “botnet” that’s able to decode the passwords for almost any unprotected wordpress blog.
Once they’re in, they’re in. And you can kiss your blog, commissions, search engine rankings and all of your handwork goodbye.
Here’s how to stop it happening:
webtrafficoffers.com
If you’re serious about your business, do yourself a favor and protect it.
I can’t count how many horror stories I’ve heard about unprotected wordpress blogs. It’s scary.
PS: Make sure your blog secure because tomorrow I’ll show you how to send an unfair amount of instant traffic to your blog.
I say unfair because it only works for WordPress blogs – so make sure your security is top-notch to be on the safe side.
Jun, 18
2013
Uncategorized
6 Mobile Marketing Tactics to Nurture Customer Relationships
Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid service. Just like how you nurture leads that are different statuses, you want to treat groups of customers differently also. Communicating with a customer who is “at risk” should be different than with one who is a raving fan. [...]
Click here to view original web page at 6 Mobile Marketing Tactics to Nurture Customer Relationships
Jun, 04
2013
Curated Marketing Articles
The 5 Essential Resources Every Chief Marketing Officer Needs
While so much emphasis has been placed on the importance of CMOs managing big data, measuring marketing outcomes, and adapting to new responsibilities, there has been little discussion regarding the critical behind-the-scenes resources that can enable a CMO to more effectively manage their job performance, career progression and overall success. In a conversation with Dave Minifie, a prior executive from Procter and Gamble and the current EVP, CMO and Business Integration Officer for Centene Corporation, a $10B multi-line health care enterprise, we identified 5 key resources that every CMO – and future CMO — needs to navigate both their career and jobs effectively. KEY CAREER RESOURCES Executive Recruiter : As Dave suggested after having spent 12 years at Procter and Gamble, people approach executive recruiters differently. Some tend to cultivate relationships and on the other end, others consider them a problem. Of course, executive recruiters are only a problem [...]
Jun, 04
2013
Curated Marketing Articles
7 Marketing Tips for Bootstrapped Startups
Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today’s competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at [...]
Jun, 04
2013
Curated Marketing Articles
9 Tips to Maximize YouTube’s Marketing Potential
Most social media strategies involve routine updates on Facebook and Twitter — and if they’re particularly ambitious, Instagram and Pinterest . Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube . But a great video, optimized for [...]
Jun, 04
2013
Curated Marketing Articles
When Social Media Is Not Your Best Marketing Strategy
Many small businesses think they have to be active in social media just because it’s become such a central part of big brand marketing and pop culture. I get it. It’s starting to feel like if you’re not in social media, you’re not doing real marketing anymore. And in [...]
Click here to view original web page at www.entrepreneur.com
Jun, 04
2013
Curated Marketing Articles
New York Stock Exchange Joins Content Marketing Push
The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend . To that end, NYSE has just launched a standalone site, called The Big Stage . Designed by Digitas, [...]
Jun, 04
2013
Curated Marketing Articles
New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy
After years of launching some of the most talked-about smartphones, tablets, and laptops of all time, perhaps Apple’s management team thought it could afford to not listen to its customers. In April, for the first time in 10 years, Apple reported shrinking profits and declining shipments of the iPhone. [...]
Jun, 03
2013
Curated Marketing Articles
How To Create Your ‘Triple Crown’ Marketing Experience
It’s often been said that the most exciting two minutes in sports is the Kentucky Derby, the inaugural leg to the coveted Triple Crown. Although it’s been over 30 years since we’ve had a Triple Crown winner, and 40 years since Secretariat broke the world record in the 1973 [...]
